Audi / VW Dealership Drives Off with Seven Triad Boilers

Sleek design utilizes both steam and hot water boilers in one application.

Volkswagen Audi NYC Interior

In 2012 Volkswagen/Audi held a grand opening celebration of two new flagship dealerships in New York City. The $135 million financing was Volkswagen’s largest investment in a dealership real estate project, and is part of the company’s continued growth strategy for the United States.

Strategically located on 11th avenue, between West 56th and West 55th streets in Manhattan, the ultra-modern dealership is comprised of TWO fully integrated buildings spanning 265,000 square-feet. Each dealership consists of a main floor showroom, with 17 Volkswagen and 35 Audi service bays. The Volkswagen showroom features its White Frame design concept, which provides a visual framework that highlights the brand’s identity. Audi’s Terminal design showroom features performance, luxury and environmental themes.

As part of this new project, heating plants were needed for each building. The original structure, built in the 1930s, was heated with steam, and the new building was to be heated with hot water. The New York engineering firm of Thomas Veltre, P.E., P.C. chose Triad due to its line of compact steam and hot water boilers that would allow for the maximum amount of floor space for the showroom and service bays, with minimal space required for the boiler room. Triad Boiler’s New York City Rep, Wales Darby, completed the sale. The original building now has four Series 1600 steam boilers (1600 MBH) each fired with a Riello RS38 modulating gas burner. The new building utilized two Series 2000 Hot Water boilers (2000 MBH) each fired with a Riello RS50 modulating gas burner, and one Series 1600 Hot Water boiler, fired by a RS38M. Each bank of boilers was controlled by a HeatTimer control panel.

Jonathan Browning, president and CEO, of Volkswagen Group of America,and Scott Keogh, President of Audi America, both visited the new Volkswagen flagship and stated that “this stunning Manhattan flagship location is yet another step toward Audi’s goal of becoming the number one luxury automaker in the U.S.”

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