Superior Boiler Rebrands English Boiler, Announces Fully Integrated Company
Common brand and approach to marketing and business development position the company for continued growth
HUTCHINSON, Kan. (October 29, 2018) – Superior Holding, Inc., has announced that it will complete the full integration of its Richmond, Virginia-based English Boiler, LLC, subsidiary into Hutchinson-based Superior Boiler. The Richmond and Hutchinson arms of the company both will now operate under the Superior Boiler name.
“This integration represents the completion of the next phase in our business strategy of joining the two entities together with a common brand and unified approach to marketing and business development,” said Superior Boiler CEO Doug Wright. “As a fully combined company, Superior Boiler supports the boiler industry – from commercial to industrial markets – with a complete and hard-to-match offering of quality manufactured products.”
Wright said the company’s Richmond location will continue to focus primarily on watertube boiler applications, and the Hutchinson location will focus on firetube boiler applications and ancillary boiler room equipment. The integrated company has announced a new tagline, “Built to Outperform,” and a new logo.
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About Superior Holding, Inc.
Superior Holding is the parent company of Hutchinson, Kansas-based Superior Boiler and Virginia-based Superior Boiler, LLC. Superior Boiler provides engineered energy solutions and is a leader in clean air emissions technology. Superior Boiler manufactures Scotch Marine and vertical firetube boilers for process steam, hot water and waste heat recovery, watertube boilers for industrial markets and high-efficiency hot water condensing boilers. In addition to boilers, the company manufactures a full complement of boiler room equipment items, as well as parts and 24-hour service. In business since 1917, the company has shipped more than 20,500 boilers throughout the United States and worldwide, and its commitment to unparalleled quality has produced the most dependable boilers available. In 2014, Superior Holding opened Oklahoma Boiler Equipment, a sales support office based in Oklahoma City, Oklahoma, and acquired Triad Boiler Systems, Inc. The company acquired Richmond, Virginia-based English Boiler, LLC, a leading industrial watertube boiler manufacturer, in 2016. Superior Boiler employs approximately 140 people at its Hutchinson and Richmond locations.
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